There are few things that apple follows that I have noticed while analyzing & watching them over the years.
If you really want sell & market your product the Apple way then you should read this 50 Points…
BTW I use iMac & MacBook…
This are few point that Apple has developed in themselves while selling their own products those are as follows:
- They make you feel useless with your current Apple products
- They force you to upgrade to their new line of products
- They discontinue their current products as if you are owning them is being in old class
- They looks stunning, powerful & from current or from future to current times
- Apple Products Just Works!
- Apple Products has high Standards of quality & satisfaction
- Apple Products has & conveys human emotions
- As Steve Jobs use to say in his Apple Keynotes, “Technology married with Liberal Arts & Humanities that yield us the results”
- It has statement of simplicity & ease of use
- It has karishma
- It has intellectual personality attached to eat
- Every Products Has ‘Mac’ or ‘i’ in it or both
- They are eye catchy
- They has universal statement
- Apple Products are designed by better designers as Steve Jobs quotes himself
- Apple Products are always ahead of competitors by launching future advance technology today
- those are esthetically correct
- It has style statement
- Those always looks modern irrespective when that product was launched or when it is in
- Apple’s Competitors follows them blindly such that they don’t know how to compete with them so they just copy them with total ripoff like android is ripoff product of Apple iOS
- All Apple Products are integrated & works well with each other
- All Apple products do follow modern design rules & standards
- All products are costly but irresistible
- All Apple Products are Market Leaders & Market Dominators which change’ peoples thinking
- Apple Products Changes People lives that apple customer think it’s extension of their body
- Apple think they are in market to sell better products but not for making money
- All Apple Products are Brand indeed as they say ‘Designed by Apple in California’
- All Apple Products are expensive
- Apple Products Does Appeal from 2 year old Grandson to 100 year old Grandparent, So it has no age bar
- All Apple Products looks from one family of Brand
- All products are unique
- All Products are accessible
- All are Highly Designed & Thought of products
- They don’t say a word about it until they launch that product by keeping ultimate secrecy so it creates circle of excitement around it in eyes of customers
- Apple’s Product Market share is increasing day by day
- Apple Product Line is updated every three month or less than three months
- Apple Keeps their Price constant but they add lot of more features irrespective of low price or increasing price
- All Apple Products makes Profit
- With every new product Apple Do introduces new feature or technology that changes market around it so those are market changers products
- All Apple Technology has certification from company to learn
- Every Apple Product has Video support for learning mastering their products
- All Apple products has rich icons & symbols
- All Products Modern Web Technologies like HTML5 & CSS3 as world is moving towards mobile web
- Every product is lightning fast
- No product needs extra training to use it as iPad ship with no ‘User Guide’ you yourself know how to use it
- Every Product has human aspect attached to it
- Every Apple Consumer is emotionally attached with their Apple Product if like they are in serious relationship
- Every Apple Product is consistent
- Every Apple Product has more operational life
- Every Apple Product meant for designed for internet
Thanks & Regards
Mandar Apte