What is Online Advertising Page CTR (click through rate), CPC (cost per click) and Page RPM (page revenue per thousand impressions) really means?

In todays online advertising age being online publisher or advertiser you always come across jargons or terms like CTR, CPC, & Page RPM.

 
Actually all above mentioned terms helps you understand metrics that you want know before you can finalise & execute ‘Online Advertising’ campaigns. It also helps advertiser to make sound decisions on choosing right publisher & on other hand it helps publisher to know where his blog is heading or is his design decisions are right or wrongs? Ad positions & placements are right or wrong or he should tweak his website to increase CTR, CPC & Page RPM respectively.

 
So here are detail information about:

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How to fix ‘Eliminate render-blocking JavaScript and CSS in above-the-fold content’ error on Google PageSpeed for your WordPress Website

Here is how you may want to tune up your WordPress website performance i.e. how much time it takes to download your website from server to your visitors’ computer, mobile or tablet.

 
In era of responsive design we tend to embed more than one Javascript or CSS files such as bootstrap css & js file bundles.

 
And if you have integrated third party advertising in your website then vendor like Google they add their own javascript file through their AdSense ad code that you can’t control.

 
But here is simple way out of this problem.

 

Important Note: Compressing, Minifying or Deferring Files may have adverse effect on functionality of website because of dependencies so first do following steps on your local server if everything looks to be working fine then you can update same files on Live servers. Just for safety & security purposes.

 

Here is example:

 
When you ‘Analyse’ your website on Google PageSpeed you get warning something like this:

 
Your page has 4 blocking script resources and 8 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

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Clashes between Cookies for Comments WordPress Plugin Versus Google Adsense

After reading few security guidelines on popular blogs & WordPress TV I realised I have to optimise my WordPress installation for less comments.

 
So I installed Cookies for Comments WordPress Plugin.

 
First Thing that I saw that,

 
Whitespace (Strip) below Footer… So I fixed that with CSS

 
with this code:

 

img[alt="css.php"] {
	position: absolute;
	clip: rect(1px 1px 1px 1px); /* IE6, IE7 */
	clip: rect(1px, 1px, 1px, 1px);
	height:0;  /* Chrome */
}

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Irregularities of AdSense Advertisements Delivery, Why smaller 300×250 unit ads are delivered in 336×280 ad unit. Here is why?

For a while I was observing unusual behaviour of my 336 by 280 Ad units where smaller sized ads were get delivered in the size of 300 by 250 units.

 
I even report this issue to Google AdSense Support Team but received no reply & currently they were not accepting any new support request but any how I got the solution that I wanted.

 
I got the solution to the problem why smaller unit ads were get delivered in bigger size ad units & there by ruining my ‘Website Design Layouts’

 
Here is what Google Says about that:

 
(Source: Adsense Resource Tab)

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Search Engine Optimisation for Title Tag & How it works & How it is crawled by Google, A lesson learned from my own portfolio website

Here is what I learned from Google’s Web Crawling algorithm over the years,

 
For last three to two years I was using just ‘Design Portfolio | Mandar Apte’ as my title tag for my personal design portfolio website’s homepage i.e ‘Page Name | Website Name’. Nothing more than that to explain the people to give them full insight of website by just looking at title on google’s search result’s page.

 
But for last few days I was getting this result when I searched my name on Google, Yes I was listed first when I searched for name i.e mandar apte,

 
But result was something like this, ‘Mandar Apte: Design Portfolio’ instead my curated title ‘Design Portfolio | Mandar Apte’. It seems google altered my website homepage’s title tag on their search results. I was amassed why should this happen, then I contacted google support for the same…

 
mandar-apte-search-results-before

 
& I got this answer from them…

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Google Adsense Doesn’t Displays Ads on Some post where Unicode or UTF8 based Indian Languages are utilised, I found it why it happens.

Update: 14th December 2014

Google AdSense Now Support Website with Indic Language like Hindi,

So Your website is Hindi you should be able to fetch AdSense Ads.

See Image below:

AdSense Now Supports Hindi

——————————————————————————————-

I have few of blogs in English & few others which utilises my own mother tongue i.e. Marathi…

 
& It was weird that Ads on my Marathi Blog wasn’t showing Ads at all, All ad slots were appearing blank…

 
I even checked the original Adsense ad code back & forth, even rechecked my website’s HTML code, I even revalidated my HTML Code with w3c standards but found no errors, then I reported it to ‘Google Support’ but no use…

 
But I found the answers…

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Adsense Optimisation Tips for gaining more revenue from your Adsense enabled website

As we all know Google Adsense is Google’s Advertising Agency Model for Website Designers & Developers & Webmaster’s’

 
Here are videos that I found on Adsense’s YouTube Channel that will help you to optimise more with Adsense & with your website or blog

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