What do CTR (click-through rate), CPC (cost per click), and RPM (page revenue per thousand impressions) mean in online advertising?

In today’s online advertising age, as an online publisher or advertiser, you will always come across jargon or terms like CTR, CPC, and page RPM. All the terms mentioned above help you understand the metrics you want to know before you can finalise & execute ‘Online Advertising’ campaigns. It also allows advertisers to make sound …

Fix Google PageSpeed Error ‘Eliminate render-blocking JavaScript and CSS in above-the-fold content’ for WordPress Website.

Here is how you may want to tune up your WordPress website performance, i.e., how long it takes to download your website from the server to your visitors’ computer, mobile or tablet. In the era of responsive design, we tend to embed more than one Javascript or CSS file, such as Bootstrap CSS and JS …

Irregularities of AdSense Advertisements Delivery, Why smaller 300×250 unit ads are delivered in 336×280 ad unit. Here is why?

For a while, I observed unusual behaviour of my 336 by 280 Ad units, where smaller ads were delivered in 300 by 250 units. I even reported this issue to the Google AdSense Support Team but received no reply & currently, they are not accepting any new support requests, but how can I get the …

Search Engine Optimisation for Title Tag & How it works & How it is crawled by Google, A lesson learned from my own portfolio website

Here is what I learned from Google’s Web Crawling algorithm over the years, For the last three to two years, I have used ‘Design Portfolio | Mandar Apte’ as my title tag for my personal design portfolio website’s homepage, i.e. ‘Page Name | Website Name’. This is nothing more than to explain to people that …

Google Adsense Doesn’t Displays Ads on Some post where Unicode or UTF8 based Indian Languages are utilised, I found it why it happens.

Update: 14th December 2014Google AdSense Now supports Websites in Indic Languages like Hindi.So, if your website is in Hindi, you should be able to fetch AdSense Ads now.See Image below: I have a few blogs in English & few others that utilise my mother tongue, i.e. Marathi… & It was weird that Ads on my …

After creating WordPress subdomain multisite blog Adsense ads on subdomain blog doesn’t get registered & Data in Analytics & Adsense doesn’t match…

I have been using WordPress CMS for the last year or two & integrated Adsense ads & analytics without any errors or problems. But just after creating a WordPress Multi-Blog System with Subdomain, I started facing problems because my pages were not getting registered or Adsense ads clicks were not getting registered, so I was …

User Experience Notes from implementation of Google Adsense in website

I have realized after implementing Google Adsense in my blog with right background with borders while matching it to style of Adsense ads they are surrounding to, CTR i.e. Click Through Rate is increased now with 100% I am getting good results & comments offline & online, Nobody feels presence of ads distracting or useless …

Integrating Social & Professional Networking Badges & Google Adsense Ads in WordPress Blog using Dynamic Sidebar

Following method will work with both Social & Professional Networking Badges i.e. Scripts you get from Facebook, Flickr, Twitter, Likedin & Google Adesense Ads scripts to integrate it with your wordpress website blog’s dynamic sidebar. Few Important things that I considered here that you are ready withYou have sign in to & have administrative access …