What is Online Advertising Page CTR (click through rate), CPC (cost per click) and Page RPM (page revenue per thousand impressions) really means?

In todays online advertising age being online publisher or advertiser you always come across jargons or terms like CTR, CPC, & Page RPM.

 
Actually all above mentioned terms helps you understand metrics that you want know before you can finalise & execute ‘Online Advertising’ campaigns. It also helps advertiser to make sound decisions on choosing right publisher & on other hand it helps publisher to know where his blog is heading or is his design decisions are right or wrongs? Ad positions & placements are right or wrong or he should tweak his website to increase CTR, CPC & Page RPM respectively.

 
So here are detail information about:

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Search Engine Optimisation for Title Tag & How it works & How it is crawled by Google, A lesson learned from my own portfolio website

Here is what I learned from Google’s Web Crawling algorithm over the years,

 
For last three to two years I was using just ‘Design Portfolio | Mandar Apte’ as my title tag for my personal design portfolio website’s homepage i.e ‘Page Name | Website Name’. Nothing more than that to explain the people to give them full insight of website by just looking at title on google’s search result’s page.

 
But for last few days I was getting this result when I searched my name on Google, Yes I was listed first when I searched for name i.e mandar apte,

 
But result was something like this, ‘Mandar Apte: Design Portfolio’ instead my curated title ‘Design Portfolio | Mandar Apte’. It seems google altered my website homepage’s title tag on their search results. I was amassed why should this happen, then I contacted google support for the same…

 
mandar-apte-search-results-before

 
& I got this answer from them…

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How to link Google AdWords & Google Analytics Account

I am tracking my website through Google Analytics all way long & I was just wanted to utilise Google AdWords possibilities…

 
Google AdWords KeyWords Tool is best way to learn & do Search Engine Optimisation for your website

 
So today itself I just Linked my both accounts together & here is way how to link Google Analytics & Google Adwords Accounts

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