In todays online advertising age being online publisher or advertiser you always come across jargons or terms like CTR, CPC, & Page RPM.
Actually all above mentioned terms helps you understand metrics that you want know before you can finalise & execute ‘Online Advertising’ campaigns. It also helps advertiser to make sound decisions on choosing right publisher & on other hand it helps publisher to know where his blog is heading or is his design decisions are right or wrongs? Ad positions & placements are right or wrong or he should tweak his website to increase CTR, CPC & Page RPM respectively.
So here are detail information about: