What is Online Advertising Page CTR (click through rate), CPC (cost per click) and Page RPM (page revenue per thousand impressions) really means?

In todays online advertising age being online publisher or advertiser you always come across jargons or terms like CTR, CPC, & Page RPM.

 
Actually all above mentioned terms helps you understand metrics that you want know before you can finalise & execute ‘Online Advertising’ campaigns. It also helps advertiser to make sound decisions on choosing right publisher & on other hand it helps publisher to know where his blog is heading or is his design decisions are right or wrongs? Ad positions & placements are right or wrong or he should tweak his website to increase CTR, CPC & Page RPM respectively.

 
So here are detail information about:

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How to fix ‘Eliminate render-blocking JavaScript and CSS in above-the-fold content’ error on Google PageSpeed for your WordPress Website

Here is how you may want to tune up your WordPress website performance i.e. how much time it takes to download your website from server to your visitors’ computer, mobile or tablet.

 
In era of responsive design we tend to embed more than one Javascript or CSS files such as bootstrap css & js file bundles.

 
And if you have integrated third party advertising in your website then vendor like Google they add their own javascript file through their AdSense ad code that you can’t control.

 
But here is simple way out of this problem.

 

Important Note: Compressing, Minifying or Deferring Files may have adverse effect on functionality of website because of dependencies so first do following steps on your local server if everything looks to be working fine then you can update same files on Live servers. Just for safety & security purposes.

 

Here is example:

 
When you ‘Analyse’ your website on Google PageSpeed you get warning something like this:

 
Your page has 4 blocking script resources and 8 blocking CSS resources. This causes a delay in rendering your page.
None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.

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Display Advertiser Features i.e. Demographics and Interest Reports & Use enhanced link attribution not working Google’s new Universal Analytics, Here is how to fix it & make it work & show relevant data by tweaking tracking code

Hope you have enabled & upgraded to Google’s new Universal Analytics under your preferred domain’s admin tab.

 
After a while you may realise under Home > Your Domain > Audience > Demographics / Interest Google Analytics is showing no data feed is empty.

 
But there is way how to fix this fault by following below steps,

 

Step 01:

 
Go to Admin tab > Property > Select your preferred domain > Property Settings > Enable ‘Demographics and Interest Reports’ & ‘Use enhanced link attribution’ > Now save the settings

 

Step 02:

 
Now go to Admin > Property > Your preferred domain > Tracking Info > Tracking Code

 
Now implement given code to reletive website’s header or footer

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Google Analytics Audience Demographics Overview not showing, displaying, appearing any website traffic Data age & gender wise

There are few things to consider to understand why Google Analytics not showing any data under Demographics over view for your website.

 
First thing first

 
Please verify that your code is rightly implemented & Google Analytics states that it is ‘Receiving Data’ under Admin’s Property tab

 
If your Analytics code is working right & implemented correctly then following things you should check if those are the issues you are facing…

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How to enable Audience Demographics Overview by Age & Gender for your website domain’s Google Analytics Property

I will explain how to enable Audience’s Demographics Overview by Age & Gender which will enable you t o bifurcate between your website traffic by age & gender.

 

As Google Analytics help explains:

 
Analytics now includes data on your users’ demographics (age, gender) and interests (affinity categories, other categories). You can analyze those data with two new categories of reports in the Audience section:

 
Demographics

  • Overview (overview of traffic by age and gender)
  • Age (traffic by age ranges)
  • Gender (traffic by gender)

 
Interests

  • Overview (overview of traffic by affinity and other categories)
  • Affinity Categories (behavior by affinity categories)
  • In-Market Categories (behavior by in-market categories)
  • Other Categories (behavior by other interest categories)

 
These reports let you see not only how many of your users visit over a date range, but also who those users are, and how their behavior varies by attribute (e.g., male vs. female).

 
Here are steps that you have to follow to enable Demographics for your current Google Analytics Property

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Search Engine Optimisation for Title Tag & How it works & How it is crawled by Google, A lesson learned from my own portfolio website

Here is what I learned from Google’s Web Crawling algorithm over the years,

 
For last three to two years I was using just ‘Design Portfolio | Mandar Apte’ as my title tag for my personal design portfolio website’s homepage i.e ‘Page Name | Website Name’. Nothing more than that to explain the people to give them full insight of website by just looking at title on google’s search result’s page.

 
But for last few days I was getting this result when I searched my name on Google, Yes I was listed first when I searched for name i.e mandar apte,

 
But result was something like this, ‘Mandar Apte: Design Portfolio’ instead my curated title ‘Design Portfolio | Mandar Apte’. It seems google altered my website homepage’s title tag on their search results. I was amassed why should this happen, then I contacted google support for the same…

 
mandar-apte-search-results-before

 
& I got this answer from them…

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How to link Google AdWords & Google Analytics Account

I am tracking my website through Google Analytics all way long & I was just wanted to utilise Google AdWords possibilities…

 
Google AdWords KeyWords Tool is best way to learn & do Search Engine Optimisation for your website

 
So today itself I just Linked my both accounts together & here is way how to link Google Analytics & Google Adwords Accounts

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