Income Tax India Announces National Mascot Design Contest 2012

‘Income Tax India’ Announced a competition for designing their own Mascot Design Contest 2012 for Artist & Designer’s residents of India. I read this story in local English News Paper & on web, Here is the report.

Their Info:

Income Tax Department invites all artists and designers, both professionals and amateurs, to develop a Mascot to be used in all advertising and communications of the Department. Make sure that the Mascot you develop captures the vision and values of the Income Tax Department and exhibits a definite brand recall value. The Mascot should be captivating and inspiring, particularly to the young and future taxpayers. Don’t miss this rare opportunity of exercising your creativity and bagging a cash reward of Rs. 1, 00,000/-.

Their Criteria or Brief:

The Mascot should visually unify the vision and values that Income Tax Department wants to promote,     such as:
Payment of tax as a value norm in the society and a core duty of every citizen.
Payment of tax as a contribution of citizen in Nation building and ensuring a better future for coming generations.
Depiction of Income Tax Department as an enforcement agency as well as a facilitator for voluntary tax compliance
Depiction of Income Tax Department as a friend to every honest taxpayer.

Read rest of the Information here

I am going to participate in the contest & I am sure you will do it too…

Thanks & Regards
Mandar Apte

Mandar Apte

This website contains a design articles blog by Mandar Apte. He writes and shares his iOS development, graphic, web, & animation film design experience through articles. Mandar is Mumbai based multi-disciplinary designer with expertise in UI, UX, Logo, Symbol, and Brand Identity design. He is an alumnus of Sir J. J. Institute of Applied Art, Mumbai. He currently runs his studio in the heart of the city of Mumbai.

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