‘Income Tax India’ Announced a competition for designing their own Mascot Design Contest 2012 for Artist & Designer’s residents of India. I read this story in local English News Paper & on web, Here is the report.
Income Tax Department invites all artists and designers, both professionals and amateurs, to develop a Mascot to be used in all advertising and communications of the Department. Make sure that the Mascot you develop captures the vision and values of the Income Tax Department and exhibits a definite brand recall value. The Mascot should be captivating and inspiring, particularly to the young and future taxpayers. Don’t miss this rare opportunity of exercising your creativity and bagging a cash reward of Rs. 1, 00,000/-.
Their Criteria or Brief:
The Mascot should visually unify the vision and values that Income Tax Department wants to promote, such as:
Payment of tax as a value norm in the society and a core duty of every citizen.
Payment of tax as a contribution of citizen in Nation building and ensuring a better future for coming generations.
Depiction of Income Tax Department as an enforcement agency as well as a facilitator for voluntary tax compliance
Depiction of Income Tax Department as a friend to every honest taxpayer.
I am going to participate in the contest & I am sure you will do it too…
Thanks & Regards