What is Online Advertising Page CTR (click through rate), CPC (cost per click) and Page RPM (page revenue per thousand impressions) really means?

In todays online advertising age being online publisher or advertiser you always come across jargons or terms like CTR, CPC, & Page RPM.   Actually all above mentioned terms helps you understand metrics that you want know before you can finalise & execute ‘Online Advertising’ campaigns. It also helps advertiser to make sound decisions on …

How to fix ‘Eliminate render-blocking JavaScript and CSS in above-the-fold content’ error on Google PageSpeed for your WordPress Website

Here is how you may want to tune up your WordPress website performance i.e. how much time it takes to download your website from server to your visitors’ computer, mobile or tablet.   In era of responsive design we tend to embed more than one Javascript or CSS files such as bootstrap css & js …

Clashes between Cookies for Comments WordPress Plugin Versus Google Adsense

After reading few security guidelines on popular blogs & WordPress TV I realised I have to optimise my WordPress installation for less comments.   So I installed Cookies for Comments WordPress Plugin.   First Thing that I saw that,   Whitespace (Strip) below Footer… So I fixed that with CSS   with this code:  

Irregularities of AdSense Advertisements Delivery, Why smaller 300×250 unit ads are delivered in 336×280 ad unit. Here is why?

For a while I was observing unusual behaviour of my 336 by 280 Ad units where smaller sized ads were get delivered in the size of 300 by 250 units.   I even report this issue to Google AdSense Support Team but received no reply & currently they were not accepting any new support request …

Search Engine Optimisation for Title Tag & How it works & How it is crawled by Google, A lesson learned from my own portfolio website

Here is what I learned from Google’s Web Crawling algorithm over the years,   For last three to two years I was using just ‘Design Portfolio | Mandar Apte’ as my title tag for my personal design portfolio website’s homepage i.e ‘Page Name | Website Name’. Nothing more than that to explain the people to …

Google Adsense Doesn’t Displays Ads on Some post where Unicode or UTF8 based Indian Languages are utilised, I found it why it happens.

Update: 14th December 2014 Google AdSense Now Support Website with Indic Language like Hindi, So Your website is Hindi you should be able to fetch AdSense Ads. See Image below: ——————————————————————————————- I have few of blogs in English & few others which utilises my own mother tongue i.e. Marathi…   & It was weird that …

Adsense Optimisation Tips for gaining more revenue from your Adsense enabled website

As we all know Google Adsense is Google’s Advertising Agency Model for Website Designers & Developers & Webmaster’s’   Here are videos that I found on Adsense’s YouTube Channel that will help you to optimise more with Adsense & with your website or blog

After creating WordPress subdomain multisite blog Adsense ads on subdomain blog doesn’t get registered & Data in Analytics & Adsense doesn’t match…

I was using WordPress CMS for last one year or two & integrated Adsense ads & analytics without any error or problems.   But just after creating WordPress Multi Blog System with Subdomain I started facing problems because my pages was not getting registered or Adsense ads clicks were not getting registered so I was …

User Experience Notes from implementation of Google Adsense in website

I have realized after implementing Google Adsense in my blog with right background with borders while matching it to style of Adsense ads they are surrounding to,   CTR i.e. Click Through Rate is increased now with 100%   I am getting good results & comments offline & online, Nobody feels presence of ads distracting …

Integrating Social & Professional Networking Badges & Google Adsense Ads in WordPress Blog using Dynamic Sidebar

Following method will work with both Social & Professional Networking Badges i.e. Scripts you get from Facebook, Flickr, Twitter, Likedin & Google Adesense Ads scripts to integrate it with your wordpress website blog’s dynamic sidebar.   Few Important things that I considered here that you are ready with You have sign in to & have …