Mandar Apte

UI/UX Designer from Mumbai, Maharashtra, India.

Category: Google AdWords

Google AdWords is an online advertising service that enables advertisers to compete to display brief advertising copy to web users, based in part on keywords, predefined by the advertisers, that might link the copy to the content of web pages shown to users.

  • What do CTR (click-through rate), CPC (cost per click), and RPM (page revenue per thousand impressions) mean in online advertising?

    In today’s online advertising age, as an online publisher or advertiser, you will always come across jargon or terms like CTR, CPC, and page RPM.

    All the terms mentioned above help you understand the metrics you want to know before you can finalise & execute ‘Online Advertising’ campaigns. It also allows advertisers to make sound decisions on choosing the right publisher & on the other hand, it helps the publisher to know where his blog is heading or if his design decisions are right or wrong. Ad positions & placements are right or wrong, or should he tweak his website to increase CTR, CPC & Page RPM, respectively?

    So here is detailed information about:

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  • Search Engine Optimisation for Title Tag & How it works & How it is crawled by Google, A lesson learned from my own portfolio website

    Here is what I learned from Google’s Web Crawling algorithm over the years,

    For the last three to two years, I have used ‘Design Portfolio | Mandar Apte’ as my title tag for my personal design portfolio website’s homepage, i.e. ‘Page Name | Website Name’. This is nothing more than to explain to people that they can get a complete insight into the website by just looking at the title on Google’s search result page.

    But for the last few days, I got this result when I searched my name on Google. Yes, I was listed first when I searched for a name, i.e mandar apte,

    But the result was something like this: ‘Mandar Apte: Design Portfolio’ instead of my curated title ‘Design Portfolio | Mandar Apte’. It seems Google altered my website homepage’s title tag on their search results. I was amassed, wondering why this should happen, and then I contacted Google support for the same.

    mandar-apte-search-results-before

    & I got this answer from them…

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