How to enable Audience Demographics Overview by Age & Gender for your website domain’s Google Analytics Property

I will explain how to enable Audience’s Demographics Overview by Age & Gender which will enable you t o bifurcate between your website traffic by age & gender.

 

As Google Analytics help explains:

 
Analytics now includes data on your users’ demographics (age, gender) and interests (affinity categories, other categories). You can analyze those data with two new categories of reports in the Audience section:

 
Demographics

• Overview (overview of traffic by age and gender)
• Age (traffic by age ranges)
• Gender (traffic by gender)

 
Interests

• Overview (overview of traffic by affinity and other categories)
• Affinity Categories (behavior by affinity categories)
• In-Market Categories (behavior by in-market categories)
• Other Categories (behavior by other interest categories)

 
These reports let you see not only how many of your users visit over a date range, but also who those users are, and how their behavior varies by attribute (e.g., male vs. female).

 
Here are steps that you have to follow to enable Demographics for your current Google Analytics Property

 
Assumptions: I assume that you have already created property for your website domain & you want to enable Demographics Overview for the same

Step 01

 
First sign in to Google Analytics Account

 
Step 02

 

 
Click on ‘Admin’ tab on top right

 
Select your preferred Account at far left column if you have more than one account (Skip this step if you have only one account)

 
Step 03

 
Navigate to second column called Property,

 
Select your preferred Google Analytics Property i.e. Your Preferred Domain

 
Step 03 A

 

 
Now click on ‘Property Settings’

 
Under ‘Display Advertiser Features’, Click on tab / slider to enable i.e ON to ‘Enable Demographics and Interest Reports’

 
Now Save Settings

 
Step 03 B

 
Under ‘In-Page Analytics’ on same page, Click on tab or slider to enable i.e. ON ‘Use enhanced link attribution’

 
Now Save Settings

 
Step 04

 
Now under ‘Property’ section,

 

 
Click on ‘Tracking info’, Click on tab or slider to enable i.e. ON ‘Display Advertiser Support’

 
Now Save Settings

 
Step 05

 
Now implement newly generated tracking code with our new settings by Google Analytics website to your chosen & preferred domains website’s HTML or Dynamic PHP.

 
Congrats…!!! Your are Done!

 
Note: Give analytics at list 24 hours to enable & activate Demographics support for your website.

 

Further Reading:

 
Article 01:
 
Google Analytics Audience Demographics Overview not showing, displaying, appearing any website traffic Data age & gender wise

 
Article 02:
 
How to enable Audience Demographics Overview by Age & Gender for your website domain’s Google Analytics Property

 
Article 03:
 
Display Advertiser Features i.e. Demographics and Interest Reports & Use enhanced link attribution not working Google’s new Universal Analytics, Here is how to fix it & make it work & show relevant data by tweaking tracking code

 
Thanks & Regards
Mandar Apte