Mandar Apte

UI/UX Designer from Mumbai, Maharashtra, India.

Category: Google AdSense

Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience.

  • What do CTR (click-through rate), CPC (cost per click), and RPM (page revenue per thousand impressions) mean in online advertising?

    In today’s online advertising age, as an online publisher or advertiser, you will always come across jargon or terms like CTR, CPC, and page RPM.

    All the terms mentioned above help you understand the metrics you want to know before you can finalise & execute ‘Online Advertising’ campaigns. It also allows advertisers to make sound decisions on choosing the right publisher & on the other hand, it helps the publisher to know where his blog is heading or if his design decisions are right or wrong. Ad positions & placements are right or wrong, or should he tweak his website to increase CTR, CPC & Page RPM, respectively?

    So here is detailed information about:

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  • Fix Google PageSpeed Error ‘Eliminate render-blocking JavaScript and CSS in above-the-fold content’ for WordPress Website.

    Here is how you may want to tune up your WordPress website performance, i.e., how long it takes to download your website from the server to your visitors’ computer, mobile or tablet.

    In the era of responsive design, we tend to embed more than one Javascript or CSS file, such as Bootstrap CSS and JS file bundles.

    If you have integrated third-party advertising into your website, vendors like Google add their own Javascript file through their AdSense ad code that you can’t control.

    But here is a simple way out of this problem.

    Important Note:
    Compressing, Minifying, or Deferring Files may harm the website’s functionality because of dependencies, so first, do the following steps on your local server. If everything looks to be working fine, you can update the duplicate files on Live servers—just for safety and security purposes.

    When you ‘Analyse’ your website on Google PageSpeed, you get a warning something like this:
    Your page has 4 blocking script resources and 8 blocking CSS resources. This causes a delay in rendering your page.
    None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources or inline the critical portions of those resources directly in the HTML.

    Solution 01:

    The safest way of Deferring JavaScript ‘JS’ would be the following

    Step 01:
    Add the word ‘async’ at the closing tag called ‘</script>’, So your code will not block loading any other resources.

    Step 02:
    Add the same line of code just before closing the footer tag so your code is already asynchronous (async). After moving the same code to the footer, it will load after the website loading.

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  • Irregularities of AdSense Advertisements Delivery, Why smaller 300×250 unit ads are delivered in 336×280 ad unit. Here is why?

    For a while, I observed unusual behaviour of my 336 by 280 Ad units, where smaller ads were delivered in 300 by 250 units.

    I even reported this issue to the Google AdSense Support Team but received no reply & currently, they are not accepting any new support requests, but how can I get the solution I wanted?

    I solved the problem of why smaller unit ads were delivered in bigger ad units, thereby ruining my ‘Website Design Layouts.’

    Here is what Google Says about that:

    (Source: Adsense Resource Tab)

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  • Search Engine Optimisation for Title Tag & How it works & How it is crawled by Google, A lesson learned from my own portfolio website

    Here is what I learned from Google’s Web Crawling algorithm over the years,

    For the last three to two years, I have used ‘Design Portfolio | Mandar Apte’ as my title tag for my personal design portfolio website’s homepage, i.e. ‘Page Name | Website Name’. This is nothing more than to explain to people that they can get a complete insight into the website by just looking at the title on Google’s search result page.

    But for the last few days, I got this result when I searched my name on Google. Yes, I was listed first when I searched for a name, i.e mandar apte,

    But the result was something like this: ‘Mandar Apte: Design Portfolio’ instead of my curated title ‘Design Portfolio | Mandar Apte’. It seems Google altered my website homepage’s title tag on their search results. I was amassed, wondering why this should happen, and then I contacted Google support for the same.

    mandar-apte-search-results-before

    & I got this answer from them…

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  • Google Adsense Doesn’t Displays Ads on Some post where Unicode or UTF8 based Indian Languages are utilised, I found it why it happens.

    Update: 14th December 2014
    Google AdSense Now supports Websites in Indic Languages like Hindi.
    So, if your website is in Hindi, you should be able to fetch AdSense Ads now.
    See Image below:

    AdSense Now Supports Hindi

    I have a few blogs in English & few others that utilise my mother tongue, i.e. Marathi…

    & It was weird that Ads on my Marathi Blog wasn’t showing Ads at all, All ad slots were appearing blank…

    I even checked the original Adsense ad code back & forth, even rechecked my website’s HTML code, I even revalidated my HTML Code with w3c standards but found no errors, then I reported it to ‘Google Support’ but no use…

    But I found the answers…

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  • After creating WordPress subdomain multisite blog Adsense ads on subdomain blog doesn’t get registered & Data in Analytics & Adsense doesn’t match…

    I have been using WordPress CMS for the last year or two & integrated Adsense ads & analytics without any errors or problems.

    But just after creating a WordPress Multi-Blog System with Subdomain, I started facing problems because my pages were not getting registered or Adsense ads clicks were not getting registered, so I was losing money and analytics data count.

    But after a few months, I found the solution; I got my analytics code rectified & all Adsense ads clicks started getting registered & my analytics code started working again,

    A few suggestions before starting: don’t follow idiot blogs that don’t follow Google’s Rules.

    So here are the steps to integrate the WordPress Multi Blog System with Google Analytics & Adsense.

    Step 01
    Check analytics code
    Go to: All Accounts > Account List > Admin > (Your Preferred Account) > Properties > (Your Preferred Website) > Tracking Code > Section Called ‘Website Tracking’ > Go to Advance Tab > Choose ‘One Domain with Multiple Subdomains’

    Now copy that underneath code & paste it to your WordPress theme…

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  • User Experience Notes from implementation of Google Adsense in website

    I have realized after implementing Google Adsense in my blog with right background with borders while matching it to style of Adsense ads they are surrounding to,

    CTR i.e. Click Through Rate is increased now with 100%

    I am getting good results & comments offline & online, Nobody feels presence of ads distracting or useless or nobody asks about why I am using Google Adsense.

    Simple answers I use to give that to monetize my blog & fund my online projects with website’s self-sufficiency.

    But I now can tell you that use right CSS Backgrounds in Website’s HTML & Color Styles in Adsense Templates your CTR will increase & you will find difference in few days or two.

    Best Luck… Design Buddies…!!!

    Thanks & Regards
    Mandar Apte

  • Integrating Social & Professional Networking Badges & Google Adsense Ads in WordPress Blog using Dynamic Sidebar

    Following method will work with both Social & Professional Networking Badges i.e. Scripts you get from Facebook, Flickr, Twitter, Likedin & Google Adesense Ads scripts to integrate it with your wordpress website blog’s dynamic sidebar.

    Few Important things that I considered here that you are ready with
    You have sign in to & have administrative access of wordpress blog
    You have badge code that you got from Facebook or Twitter or Flickr or Linkedin.
    You are ready with Adsense’s Ad code & Your account is active.

    Steps to integrate with Dynamic Sidebar with Theme Widget Support
    First if not integrate Dynamic Sidebar within your plugin
    here is the link to do that

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