Mandar Apte

UI/UX Designer from Mumbai, Maharashtra, India.

Category: Google Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic.

  • What do CTR (click-through rate), CPC (cost per click), and RPM (page revenue per thousand impressions) mean in online advertising?

    In today’s online advertising age, as an online publisher or advertiser, you will always come across jargon or terms like CTR, CPC, and page RPM.

    All the terms mentioned above help you understand the metrics you want to know before you can finalise & execute ‘Online Advertising’ campaigns. It also allows advertisers to make sound decisions on choosing the right publisher & on the other hand, it helps the publisher to know where his blog is heading or if his design decisions are right or wrong. Ad positions & placements are right or wrong, or should he tweak his website to increase CTR, CPC & Page RPM, respectively?

    So here is detailed information about:

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  • Fix Google PageSpeed Error ‘Eliminate render-blocking JavaScript and CSS in above-the-fold content’ for WordPress Website.

    Here is how you may want to tune up your WordPress website performance, i.e., how long it takes to download your website from the server to your visitors’ computer, mobile or tablet.

    In the era of responsive design, we tend to embed more than one Javascript or CSS file, such as Bootstrap CSS and JS file bundles.

    If you have integrated third-party advertising into your website, vendors like Google add their own Javascript file through their AdSense ad code that you can’t control.

    But here is a simple way out of this problem.

    Important Note:
    Compressing, Minifying, or Deferring Files may harm the website’s functionality because of dependencies, so first, do the following steps on your local server. If everything looks to be working fine, you can update the duplicate files on Live servers—just for safety and security purposes.

    When you ‘Analyse’ your website on Google PageSpeed, you get a warning something like this:
    Your page has 4 blocking script resources and 8 blocking CSS resources. This causes a delay in rendering your page.
    None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources or inline the critical portions of those resources directly in the HTML.

    Solution 01:

    The safest way of Deferring JavaScript ‘JS’ would be the following

    Step 01:
    Add the word ‘async’ at the closing tag called ‘</script>’, So your code will not block loading any other resources.

    Step 02:
    Add the same line of code just before closing the footer tag so your code is already asynchronous (async). After moving the same code to the footer, it will load after the website loading.

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  • Google Analytics Audience Demographics Overview not showing, displaying, appearing any website traffic Data age & gender wise

    There are a few things to consider to understand why Google Analytics is not showing any data under your website’s Demographics overview.

    First thing first:
    Please verify that your code is correctly implemented. Google Analytics states that it is ‘Receiving Data’ under the Admin’s Property tab.
    If your Analytics code is working and implemented correctly, you should check if those are the issues you are facing.

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  • How to enable Audience Demographics Overview by Age & Gender for your website domain’s Google Analytics Property

    I will explain how to enable Audience Demographics Overview by Age & Gender, which will enable you to bifurcate your website traffic by age and gender.

    As Google Analytics help explains:

    Analytics now includes data on your users’ demographics (age, gender) and interests (affinity categories, other categories). You can analyze those data with two new categories of reports in the Audience section:

    Demographics

    • Overview (overview of traffic by age and gender)
    • Age (traffic by age ranges)
    • Gender (traffic by gender)

    Interests

    • Overview (overview of traffic by affinity and other categories)
    • Affinity Categories (behavior by affinity categories)
    • In-Market Categories (behaviour by in-market categories)
    • Other Categories (behaviour by other interest categories)

    These reports let you see the number of your users who visit over a date range, who those users are, and how their behaviour varies by attribute (e.g., male vs. female).

    Here are steps that you have to follow to enable Demographics for your current Google Analytics Property

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  • Search Engine Optimisation for Title Tag & How it works & How it is crawled by Google, A lesson learned from my own portfolio website

    Here is what I learned from Google’s Web Crawling algorithm over the years,

    For the last three to two years, I have used ‘Design Portfolio | Mandar Apte’ as my title tag for my personal design portfolio website’s homepage, i.e. ‘Page Name | Website Name’. This is nothing more than to explain to people that they can get a complete insight into the website by just looking at the title on Google’s search result page.

    But for the last few days, I got this result when I searched my name on Google. Yes, I was listed first when I searched for a name, i.e mandar apte,

    But the result was something like this: ‘Mandar Apte: Design Portfolio’ instead of my curated title ‘Design Portfolio | Mandar Apte’. It seems Google altered my website homepage’s title tag on their search results. I was amassed, wondering why this should happen, and then I contacted Google support for the same.

    mandar-apte-search-results-before

    & I got this answer from them…

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  • After creating WordPress subdomain multisite blog Adsense ads on subdomain blog doesn’t get registered & Data in Analytics & Adsense doesn’t match…

    I have been using WordPress CMS for the last year or two & integrated Adsense ads & analytics without any errors or problems.

    But just after creating a WordPress Multi-Blog System with Subdomain, I started facing problems because my pages were not getting registered or Adsense ads clicks were not getting registered, so I was losing money and analytics data count.

    But after a few months, I found the solution; I got my analytics code rectified & all Adsense ads clicks started getting registered & my analytics code started working again,

    A few suggestions before starting: don’t follow idiot blogs that don’t follow Google’s Rules.

    So here are the steps to integrate the WordPress Multi Blog System with Google Analytics & Adsense.

    Step 01
    Check analytics code
    Go to: All Accounts > Account List > Admin > (Your Preferred Account) > Properties > (Your Preferred Website) > Tracking Code > Section Called ‘Website Tracking’ > Go to Advance Tab > Choose ‘One Domain with Multiple Subdomains’

    Now copy that underneath code & paste it to your WordPress theme…

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