In-depth Review of Matrimony Website by Suyog Ranade Vivaha, aka Shree Suyog Vivaha Mandal

Background:

I have written a complete, in-depth review and analysis of the Suyog Ranade Vivaha or Shree Suyog Vivaha Mandal Matrimony website that I used for 6 to 7 months, mainly on WhatsApp groups, because of bad user experience on website format. I reported the following issues to them, but they were not ready or in the right frame of mind to accept it.

So, I just unregistered myself from their portal and exited their WhatsApp groups.

Following are the points that I noticed about their matrimony service:

Point 01:
No or Failed Business Model. The matrimony section mainly runs on WhatsApp Groups of 250 people. The group is unmanaged sometimes; people post their profiles multiple times. Some people even post political or comic forwards. Because all members are in an open WhatsApp group, there is no contact number security or number privacy. Sometimes, admins or business owners post repeated WhatsApp Messages asking every user to register and pay a fee to use WhatsApp groups or websites. Admins even warn users they will remove everyone who never pays the matrimony section fee, which showcases the main point that there is no thought behind Successful Business Model or Revenue Generation.

Point 02:
No Privacy or Security: Because of the open group with visibility of contact numbers to everyone, users are prone to scammers and fake profiles or spam calls

Point 03:
Suyog Ranade Vivaha lost complete user profile data and even registered account data three times while upgrading their website and transferring the website to their new domain. They had to ask every user individually to reregister for their website repeatedly—a failed system.

Point 04:
Website owners had to change their Web Domain as a similar web domain was used by its competitor with a slight name difference. This shows no thought about branding or company structure. Because of this exact domain by competitors, Suyog Ranade Vivavha’s Matrimony users were registering wrongly on competitors’ websites, thinking competitors that they were the original company. This shows a loss of identity and company branding, and a loss of revenue.

Point 05:
As you can see in the screenshots, the website structure is broken and faulty, with buggy coding and development.

Point 06:
The website hardly works on the usability design front. It shows no thought behind User Experience Design or usability design. It is a total failed design system.

Point 07:
Even today, in this broadband internet age, the bride and groom’s profiles are publicly accessible and publicly searchable even without registering to their website. The main fault or problem behind displaying all brides and grooms’ data is that the user is at risk of spamming, stolen identity or even fraud. Public data includes profile photo, name, salary, education, location, age, religion, caste, etc. It shows no thought behind the security of matrimony candidates. This feature has been used to showcase the number of profiles available on the website.

Point 08:
There is no Phone or Email Support if you face any problem or grievance.

I hope this information helps you decide whether to register for this online matrimony website or WhatsApp group.

Thanks & Regards
Mandar Apte

Published by Mandar Apte

Mandar is a Mumbai-based multi-disciplinary designer with UX/UI, Logo, Symbol, and Brand Identity design expertise. He currently runs his Mudrkashar Linguistic Apple iPhone, iPad, and Mac app business in the heart of Mumbai city.

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