In-depth Review of Matrimony Website by Suyog Ranade Vivaha aka Shree Suyog Vivaha Mandal

Here I have written complete in-depth review and analysis of Suyog Ranade Vivaha or Shree Suyog Vivaha Mandal Matrimony website that I used for 6 to 7 months that was mainly on WhatsApp groups because of bad user experience on website format. I reported the following issues to them but they were not ready or in the right frame of mind to accept it.

 
So I just unregistered myself from their portal and get out of their WhatsApp groups.

 
Following are the points that I noticed about their matrimony service:

 

  1. No or Failed Business Model. Matrimony section mainly runs on WhatsApp Groups of 250 people. The group is unmanaged sometimes people post their profiles multiple times some peoples even post a political or comic forwards. Because of all members in open WhatsApp group, there is no contact number security or number privacy. Sometimes admins or business owners posts repeated WhatsApp Messages to asking every user to register and pay a fee to use WhatsApp group or website. Admins even warn users they will remove everyone who never pays matrimony section fee which showcases the main point that there is no thought behind Successful Business Model or Revenue Generation.
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  3. No Privacy or Security: Because of the open group with visibility of contact numbers to everyone users are prone to scammers and fake profiles or spam calls
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  5. Suyog Ranade Vivaha had a loss of complete user profile data and even registered accounts data three times while upgrading their website and also transferring the website to their new domain. They had to ask every user individually to reregister for their website again and again. A failed system.
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  7. Website owners had to change Web Domain as similar web domain was used by its competitor with small name difference. It shows no thought about branding or company structure. Because of this duplicate domain by competitors, Suyog Ranade Vivavha’s Matrimony users were registering wrongly to competitors website thinking competitor that they are original company. This sows loss of identity and company branding. And a loss of revenue.
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  9. Even you can see in screenshots website structure is broken and faulty with buggy coding and development.
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  11. Website hardly works on the usability design front. It shows no thought behind User Experience Design or usability design. Total failed design system.
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  13. Even today in this broadband internet age bride and groom’s profiles are publicly accessible and publicly searchable even without registering to their website. Main fault or problem behind displaying all brides and grooms data is that the user is at risk of a spamming, stolen identity or even fraud. Public data includes information like profile photo, name, salary, education, location, age, religion, caste, age. It shows no thought behind the security of matrimony candidates this feature has been used to showcase the number of profiles available on the website.
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  15. There is no No Phone or Email Support if you face any problem any grievance.

 
Hope this information helps you to make a decision to register for this kind of online matrimony website or WhatsApp group or not.

 
Thanks & Regards
Mandar Apte

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