Web/Mobile App Monetisation & Revenue Generation Strategies

All business survives on net profit.

In accounting terms, here is how you calculate Net Profit. i.e. (Total Business Revenue) – (Total Business Expenditure) = Net Profit

In the business world, there are two types of industries Service and Product.

So if you are in the service industry, you survive on a paycheck by paycheck or hourly charges to the client. You have to work every hour of every day to make ends meet.

But if you are a product company, you create a product based on your market and user research. You find consumer problems/requirements/gaps in the market and then try to solve them by creating your product in that category. So building a product is based on solving problems that your users are having.

In my case, I was a designer by profession. I graduated with a BFA (Bachelor of Applied Arts) in Advertising. After my first two jobs, I tried freelancing in the web, UX, print, branding and animation film industries. I was the lone proprietor of my business. I was doing everything talking to clients, executing a project, delivering it and then waiting for the final payment to be released. It was too much for me at that time.

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Best Design Advice that I ever received

Best advice I ever received about designing logos and symbols is use humanistic elements / curves / lines in your design and totally avoid mechanical drawings. As mechanical drawings can be taken care by computer itself.

This advice was given to me by Shirbhavikar sir and Pawar sir when I was doing BFA Applied Arts at Sir J. J. Institute of Applied Art.

It seems I don’t follow this advice totally in my drawings / designs and illustrations. Even after 4 years of my graduation when I met Mahendra Patel sir at his SID office he told me the same.

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Colour Behaviour Study of Japan / True Black on Real Life Physical Paper & on Computer Displays or Screens

I am now documenting some thoughts about black colour behaviour on Physical Paper & computer displays or screens.

I was from a BFA (Bachelor of Fine Arts) – Applied Art background, so we had subjects like Illustration, Calligraphy, Typography, Print Media Design, Logo & Symbol Design, Branding & Identity Design.

We used to design our assignments using Japan Black ink which is very dark in contrast & which creates high contrast reach feeling of black colour tone on white paper.

So when we print our designs in Adobe Illustrator or CorelDraw, we fill the design with (CMYK) Cyan: 100%, Magenta: 100%, Yellow: 100%, K(Black): 100%, then using only K: 100%. These CMYK values use to create high-contrast Japan Black ink fill on White Paper.

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How Odd Numbers are out & Even Numbers are in for Web Designer & Icon Designer or even for any designer

While I was designing Icon for my client I realise as it is true in website design as it is in Icon Design you can work in odd numbers,

 
When you have even numbers like 14px Square or 16px Square you can easily fit a round box inside it but in 15px Square Icon it’s really hard to manage…

 
Here is The example…

 
Odd Pixels with 15px by 15px

 
15pxicon

 
Even Numbers of Pixels:

 
10px by 10px, with 1px of rounded corners it fails to generate illusion of circular when viewed at actual size or at maximum size

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Income Tax India Announces National Mascot Design Contest 2012

‘Income Tax India’ Announced a competition for designing their own Mascot Design Contest 2012 for Artist & Designer’s residents of India. I read this story in local English News Paper & on web, Here is the report.

 
Their Info:

Income Tax Department invites all artists and designers, both professionals and amateurs, to develop a Mascot to be used in all advertising and communications of the Department. Make sure that the Mascot you develop captures the vision and values of the Income Tax Department and exhibits a definite brand recall value. The Mascot should be captivating and inspiring, particularly to the young and future taxpayers. Don’t miss this rare opportunity of exercising your creativity and bagging a cash reward of Rs. 1, 00,000/-.

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Design Schools or Design Institutes in India

India’s Education System (mainly Mumbai University from where I belong) is based on 10 + 2 + 4 years of graduation program.

 
For applying to graduation program in Art you need to have following qualification, You must have 10 + 2 passed certified program that means you must pass Secondary School Certification (SSC) & then 2 years of Higher Secondary Certification (HSC) then only you can apply to Art Institutes like Sir J. J. Institute of Applied Art & Sir J. J. School of Art for graduation in Art.
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Why we don’t do Pilot Projects or so called Free Mockup Designs? & Why Pilot Projects & Free Mockup design doesn’t work?

 
Few collection of thoughts from my experience of design freelancing & pursuing design processes & doing design oriented business for living for last more than 4 years.

 
When somebody asks for Mockup before starting any paid & finalised project,

 
Following situations can be seen & felt by designer

  • Client is unsure about prospect of project
  • Client has unpractical approach towards project
  • Client lack proper investment & money
  • Client is hesitant about future of project (more…)

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Sex Don’t Sell Product or It’s Just Communicates a wrong message, Here is why…!!! A Story of Airline called Kingfisher, ‘King of Good Times’.

There is or there was one airline in India called ‘Kingfisher’, Who tried to market it’s airline through bikinis’ & girls on bitches. This will give you hint what I mean.

 
Kingfisher started it’s work in Year 2005 & Today in Year 2010-11 It called itself bankrupt of INR 7,000 Crore of Debt.

 
All marketing strategies were based on girls with less cloths or just so called bikinis, Which practically did not worked for them as it seems. They are unable to pay their employees’ salaries for last three month… (more…)

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What is Adobe Photoshop & How to use it?

Introduction

 
adobephotoshopcs5-620x402

 
Adobe Photoshop is a Modern Image Editing & Manipulation Program.

 
This programs dominate the Market by large margin that any other software is finding it difficult to be competent to stay in market & compete against it.

 
With Photoshop CS5, It now supports 3D. It has plugin supports. So Versatility of Photoshop has evolved around by big radius. Now photoshop is utilized by Photographers, Digital Painters, 3D Artists, Web Designers, Video Editors. (more…)

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Design Inspirations: Getting Inspired…!!! to do design & finally learning from it…!!!

Today with broadband connection on my iMac & connected to the World Wide Web fearlessly with my own website & design blog… Switching from one website to another, reading blogs, going through Twitts, reading Facebook updates… Sometimes I feel It’s really easy to get inspirations through web if you do it right…

 
Not like olden days when you only have to visit art gallery exhibition to see art & get inspired with…

 
Here are few links that I find as inspiration to learn & do design… (more…)

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