Web/Mobile App Monetisation & Revenue Generation Strategies

All business survives on net profit.

In accounting terms, here is how you calculate Net Profit. i.e. (Total Business Revenue) – (Total Business Expenditure) = Net Profit

In the business world, there are two types of industries Service and Product.

So if you are in the service industry, you survive on a paycheck by paycheck or hourly charges to the client. You have to work every hour of every day to make ends meet.

But if you are a product company, you create a product based on your market and user research. You find consumer problems/requirements/gaps in the market and then try to solve them by creating your product in that category. So building a product is based on solving problems that your users are having.

In my case, I was a designer by profession. I graduated with a BFA (Bachelor of Applied Arts) in Advertising. After my first two jobs, I tried freelancing in the web, UX, print, branding and animation film industries. I was the lone proprietor of my business. I was doing everything talking to clients, executing a project, delivering it and then waiting for the final payment to be released. It was too much for me at that time.

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Why typing Devanagari Alphabets (Marathi, Sanskrit, Hindi) on a personal computer is so difficult? And why typing Devanagari in Latin is so easy and preferred by many?


Introduction & Background

I was planning to write this blog post for the last many years. I was facing this issue since I had my first Microsoft Windows Operating System-based computer in the year 2002. And after that, it got solved partially on Mac in the year 2008. And I faced the issue of Marathi on the web when I had my website mandarapte.com in the year 2010 and then my community Marathi website chitpavankatta.com in the year 2012.

The idea of writing this blog post or writing documentation about why we face the problem of typing Marathi / Sanskrit / Hindi with Devanagari Script on a computer got more important when some category of journalists or people who started false propaganda to tell the Marathi population at large that Devanagari Script for the Marathi language is no more relevant anymore rather we should abandon Devanagari Script Alphabets and start using Latin Script to write the Marathi Language. An example given by these people was that of the young generation who are writing or chatting or texting on their mobile phone using Facebook, Twitter or Instagram that they use Latin script to write Marathi than using Devanagari Script.

At that time I attended a few lectures on Devanagari Calligraphy and Typography where I met an important person like Mr Mukund Gokhale from Pune who had done extensive work in building Marathi Typewriter with his two-three seniors in his field. He also worked with popular calligraphers, and typographers to bring Devanagari onto the computer i.e. designing popular Devanagari fonts to be used on Computers. At that time I was working at IITB as a web designer. After that, I met Mukund Gokhale at his Pune home to discuss why Marathi Typing is so difficult and why it is targeted by anti-nationals who have no linguistic background to speak about abandoning the Devanagari script itself. We discuss it at length he even showed me software that he has developed with his developer tech support to design Marathi-based digital artworks and designs. It was his initiative to create an alternative solution to Adobe Photoshop / Adobe Illustrator which doesn’t support Devanagari Script in the year 2014/17. And now it’s the year 2021. Because of these long conversations on phone or personally meeting each other and I even developed the Devanagari Learning app for iPhone, iPad and Mac.

When this propaganda was started by abusing the Marathi language and falsely showcasing its irrelevance in today’s world. I talked with popular Hindu Orators who were tirelessly working to stop this propaganda. So people like me were middlemen between people like popular Hindu orators and calligrapher/typographer Mukund Gokhale to share knowledge and know-how between them and connect the dots.

So I am going to write here my observation that I got to learn while talking with Mukund Gokhale and some observations are of my capacity as I am myself a designer and developer too who want to talk and design/develop in Marathi.

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Best Design Advice that I ever received

Best advice I ever received about designing logos and symbols is use humanistic elements / curves / lines in your design and totally avoid mechanical drawings. As mechanical drawings can be taken care by computer itself.

This advice was given to me by Shirbhavikar sir and Pawar sir when I was doing BFA Applied Arts at Sir J. J. Institute of Applied Art.

It seems I don’t follow this advice totally in my drawings / designs and illustrations. Even after 4 years of my graduation when I met Mahendra Patel sir at his SID office he told me the same.

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Why we don’t do Pilot Projects or so called Free Mockup Designs? & Why Pilot Projects & Free Mockup design doesn’t work?

 
Few collection of thoughts from my experience of design freelancing & pursuing design processes & doing design oriented business for living for last more than 4 years.

 
When somebody asks for Mockup before starting any paid & finalised project,

 
Following situations can be seen & felt by designer

  • Client is unsure about prospect of project
  • Client has unpractical approach towards project
  • Client lack proper investment & money
  • Client is hesitant about future of project (more…)

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Typography & Steve Jobs

You can get Inspiration from anything, even leaf coming out of broken wood.

 
Here is a speech by Steve Jobs at Stanford’s 2005 Commencement.

 
Every time I listen same speech again & again I realize it’s nothing but Verbal Typography by Steve Jobs Himself, You get to see & hear verbal full stop, comma, exclamatory mark in his speech. Words chosen for speech is like a brilliant job of copyrighting to inspire & motivate people about their work or Karma, which is brilliant.

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Design Inspirations: Getting Inspired…!!! to do design & finally learning from it…!!!

Today with broadband connection on my iMac & connected to the World Wide Web fearlessly with my own website & design blog… Switching from one website to another, reading blogs, going through Twitts, reading Facebook updates… Sometimes I feel It’s really easy to get inspirations through web if you do it right…

 
Not like olden days when you only have to visit art gallery exhibition to see art & get inspired with…

 
Here are few links that I find as inspiration to learn & do design… (more…)

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Design Tools Comparison

Today I decided to compare different design tools or computer applications available in market to just to differentiate them with each other

 
Before even talking about Computer Design Applications you can guess what big companies are involved in to developing them, examples are Adobe, Autodesk, Apple, Microsoft

 
Sometimes as Graphic Designer, Web Designer, Animator is really hard to understand what tools to choose before even starting a design process but you have to keep in mind that tool are just tools not an design solution that will dictate your design process but it will just help you to do your job done. (more…)

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Creating & Choosing Your First Design Portfolio Format & updating it over the years

Being in field of ‘Design’ where person identified by his work… So documenting your own work in some kind of portfolio or just collection of well designed Artworks will work for Artist & his career.

 
In today’s world of digital art having portfolio in tradition form like printed artworks on fine paper sticked inside leather jacket & having own domain name & website dedicated to showcase portfolio online will build credibility to artist’s professional career (more…)

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Want to attend Design Interview??? What You will carry in to showcase your design portfolio & What will cost less to your pocket? MacBook? MacBook Air? or Just An iPad

For almost last one year or two I am surrounded by this question….

 
You want to attend an interview with big company for the post related to design industry…

 
Then what will you carry with you MacBook? or MacBook Air? or an iPad…

 
Carrying your whole work portfolio in CD or Flash Drive is risky as recruiter may copy your work to their computer without asking you about to do so or not… So there is possibility of theft of your intellectual property… So right way to carry your work would be carrying it in your own machine, mac in this case. (more…)

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